cPanel AI Partner Kit
Partner Enablement Kit

Partner enablement kit

cPanel AI

Positioning, messaging and ready-to-use copy for hosting partners.

A complete go-to-market toolkit for launching Meridian and the new cPanel AI capabilities: the positioning that frames the opportunity, the business case that quantifies its value, the audience it wins, the competitive edge it creates, and ready-to-use copy for your website, your panel and your customer emails. Open a section to read it, and use the copy button on any block marked ready to use.

01 Positioning statement and market context
Master positioning

Businesses and creators are adopting AI faster than any technology before it, changing how they build websites, deploy applications, and expect support. cPanel AI turns cPanel into the platform built for that shift: one integrated system for guided AI onboarding, AI-assisted building across websites and applications, embedded AI support, and a secure connection layer between AI and your fleet.

It equips the control panel partners already run with the modern, intelligent capabilities their customers already expect, accelerating time-to-value, deflecting support costs, and unlocking new hosting demand, all while keeping rollout and security under the partner’s complete control. It is built from what partners specifically reported, and it is built so partners can compete in a market moving faster than it has in years.

Market context: why now

Building for the web is changing category, and it is happening at the small-business level, exactly where your customers sit.

  • 58% of small businesses now use generative AI, up from 23% in 2023.
  • 67% of business owners say they prefer an AI website builder over building from scratch.
  • On one major AI website-building tool, 93 to 95% of users are first-time website owners with no prior paid web presence, and average time to a complete website draft has fallen from a full work week to roughly 15 minutes as of March 2026.
  • The majority of people using AI vibe-coding tools identify as non-developers.
  • The cost of building a functional software product has fallen from roughly $200,000 to about $5,000, with timelines compressed from six months to six weeks.
  • Node.js domains on cPanel are up 35% since January 2026.
  • AI agents are reaching infrastructure. Hosting providers want agents working across their servers while keeping oversight of what each one can touch, which a single scoped MCP connection with least-privilege permissions and an audit trail gives them, free.
02 Value proposition and core messaging
Core value proposition

Build, deploy, manage and troubleshoot websites and applications faster with AI-powered tools built into the cPanel experience.

The value case for your business

Retention
Guided onboarding addresses the leading reported cause of setup-stage churn.
Support cost
AI Assistant is designed to deflect the routine SSL, email, disk and database volume partners report.
Competitive Edge
Offer modern, AI-enabled hosting tools in a market moving faster than in years.
New Revenue Streams
Nova plans, application hosting and premium tiers open upsell and higher-value packaging, with retail pricing you set.
Control
Opt-in themes, feature-flagged rollout, scoped MCP permissions and a full audit trail.
No engineering lift
Meridian, Nova, AI Assistant and MCP are built and maintained by cPanel at the platform level. Each new cPanel release brings new AI capability to your servers automatically, with no development work required from your team.

Messaging by AI capability

cPanel AI
Value proposition

Build, deploy, manage, and troubleshoot websites and applications faster with AI-powered tools built into the cPanel experience.

End user messaging

Use AI inside cPanel to build a site, deploy an app, manage your hosting, and get help when you need it.

Meridian
Value proposition

Set up your website, email, and hosting faster with a simpler cPanel experience that guides you to the right next step.

End user messaging

Get your website or email set up faster with a simpler cPanel experience that shows you the next step instead of making you search for it.

AI Assistant
Value proposition

Get answers and guided help for common hosting tasks directly inside cPanel, without searching documentation or waiting for support.

End user messaging

Ask cPanel for help in plain language and get guided answers for common hosting tasks and problems. It can take routine actions on your behalf, always with your confirmation first.

Nova
Value proposition

Bring your idea to life faster by describing what you want to build and letting AI help create a website or application you can manage in cPanel.

End user messaging

Describe what you want to build, and Nova helps turn it into a website or app you can manage from cPanel.

Nova for WordPress
Value proposition

Create a WordPress website faster by describing your idea and getting an AI-generated site you can edit and manage in cPanel.

End user messaging

Tell Nova what kind of WordPress site you need, then customise and manage it from cPanel.

MCP Support
Value proposition

Connect approved AI tools to your hosting securely, so you can ask questions and take action across your sites and servers without sharing broad access.

End user messaging

Connect an AI tool to your hosting securely, then ask it to help with server and site tasks without sharing broad access.

AI App Hosting
Value proposition

Deploy apps and websites built with tools like ChatGPT, Claude, Lovable, Bolt, v0, and Replit in cPanel without manual setup.

End user messaging

Built an app with ChatGPT, Claude, Lovable, Bolt, v0, or Replit? Bring it to cPanel and deploy it without command-line setup.

Sitejet AI
Value proposition

Get from business idea to published website faster with an AI-generated, ready-to-edit site draft you can customise and launch in Sitejet.

End user messaging

Tell Sitejet AI about your business and get a ready-to-edit website draft in seconds.

03 Target audience and ideal customer profile

End-customer segments

SegmentIdeal customer profileWhat they need to hear
First-time site ownersSmall business owners, solo entrepreneurs, and professionals creating their first website. Most have little or no prior experience building or managing a website and want to establish a credible online presence quickly.“Tell us about your business, and we’ll build your website for you.” Lead with the outcome: getting online quickly and confidently, rather than features or technical complexity.
Non-technical founders and solopreneursFounders, entrepreneurs, and solo operators with a product idea but limited coding or infrastructure expertise. They want to turn an idea into a working product without hiring an engineering team or becoming responsible for deployment and DevOps.“Go from AI-built app to live product, without the command line, infrastructure, or DevOps.” The product should make launching feel like a natural final step, not a technical handoff.
Small businesses already using AISmall businesses and growing teams already using AI tools to create content, automate work, or build digital experiences. They’re comfortable experimenting with AI but still need a simple, reliable way to turn those outputs into a live business presence.“Bring the AI work you’ve already created to life.” Your existing AI tools now connect directly to hosting, so going from AI-generated output to a live, professional experience is simple.
Existing account holdersYou don’t need to learn a new way to manage your site. The classic interface is still there. What’s new is that getting things done is easier: use AI when you want a faster, simpler path, while keeping the tools and workflows you already know.Core message: “Everything you know, now easier with AI.”
04 Competitive positioning
FrontCompetitive landscapeYour advantage
Hosting control panelsaaPanel, CloudPanel, Hostinger hPanelAI is built into the hosting experience. Guided onboarding, AI-powered building, in-panel AI assistance, and AI connectivity across the hosting fleet come together in one control panel rather than requiring separate tools.
AI site & app buildersStandalone AI builders and platform hostsBuild with AI, host where you already have your infrastructure. AI builders publish directly to your own cPanel server, avoiding migration to a third-party cloud and reducing platform lock-in. White-labeling is also available on request.
Platforms for AI-built appsManaged AI app platformsKeep AI-built apps in your hosting environment. AI App Hosting lets customers deploy and manage AI-built projects within their existing hosting infrastructure instead of moving those workloads to a competing platform.
AI assistance inside hostingWordPress.com, Hostinger, WP Engine, Hosting.com, Hetzner, BluehostAI that understands and works with your hosting environment. cPanel AI Assistant operates directly inside the control panel, can use live account context, and can take actions with customer confirmation. It is designed to work across cPanel hosts rather than being tied to a single hosting provider.
Positioning takeaway

Most alternatives solve one part of the AI-to-hosting journey. cPanel brings the journey together—from building and assistance to deployment and ongoing management—inside the hosting environment customers already use.

AI assistants for hosting already exist. The differentiator is bringing AI directly into the control panel and connecting it to the customer’s live hosting environment.

05 Meridian Announcement Blog post

Use the prompt below to create a long-form announcement for your blog or news page. It introduces cPanel AI and the Meridian interface to existing customers while keeping the message grounded in the capabilities you actually offer.

Before publishing, replace the bracketed details with your company, audience, brand voice, hosting plans, and enabled AI capabilities. Remove any feature your customers cannot access.

AI writing prompt

Copy the prompt below into your preferred AI writing tool. Complete the bracketed fields first, then review the generated draft against the checklist that follows.

Ready to useMeridian announcement

You are writing a blog post for [Your Company], a web hosting provider, introducing cPanel’s new Meridian interface to existing customers who manage their hosting through cPanel.

Audience: [Describe your typical customer, for example, shared hosting customers, VPS owners, or dedicated server customers]

Voice: [Describe your brand voice, for example, practical and friendly, technical but approachable]

Write a clear, useful announcement that explains what is changing, what is easier, and what customers can expect.

Include these sections, in this order:

  1. What is Meridian? Explain that Meridian is a new, goal-based cPanel theme introduced in cPanel & WHM version 138. Explain how it organizes tools into hubs rather than the category-based layout used by Jupiter. Make clear that switching to Meridian is optional and that customers can switch back to Jupiter.
  2. The six Meridian hubs. Briefly explain what customers can manage in each hub: Websites & Apps, Email, Files, Databases, Security, Performance.
  3. The Meridian Dashboard. Explain the Dashboard and its key areas: Action Required, Suggested Next Actions, Resource Usage, and Account Overview. Focus on how these help customers understand what needs attention and what they can do next.
  4. Find things faster. Explain the Command Palette, including Cmd+K, Ctrl+K, and the / shortcut. Explain how customers can use it to jump directly to features by name.
  5. AI in Meridian. Describe only the AI capabilities that are actually enabled for customers on our servers and plans. These may include: AI Assistant for context-aware help inside the control panel, AI App Hosting for deploying Node.js applications from Git or a file, Nova and Nova for WordPress for AI-powered site generation, and MCP support for connecting AI coding tools such as Claude Code. Clearly state which capabilities are available to our customers. Do not mention features that are not enabled.
  6. Who can use Meridian? Explain which of our hosting plans support Meridian based on the cPanel & WHM version they run. Meridian requires cPanel & WHM version 138 or later.
  7. Switching between Meridian and Jupiter. Explain how customers can switch themes, or link to our switching guide. Reassure customers that Jupiter remains available and that both themes continue to be supported.
  8. Conclusion. Summarize what Meridian changes for customers. Explain that it provides a more goal-oriented way to navigate cPanel, with AI capabilities available where enabled. End with a clear link or CTA to our Meridian switching guide.

Keep the tone confident, practical, and reassuring. Use plain English, active voice, and short paragraphs. Avoid hype and unnecessary technical jargon.

Prioritize customer benefits over feature descriptions. Do not imply that customers need to change how they work. Make clear that Meridian is optional and that the familiar Jupiter interface remains available.

When describing our hosting plans, servers, or available features, use only the information provided in this prompt. Do not guess or invent availability.

Screenshots

Add your own UI screens or use the standard screens below. Click any screen to view it full size.

AI Assistant panel: How can I help you? AI agent connected via MCP running a cPanel and WHM health check Meridian dashboard with hub navigation, an SSL alert and the AI Assistant highlighted Meridian dashboard with the AI Assistant panel open Nova for WordPress visual style picker Nova: build your website or app Sitejet AI website generator business description step Theme switcher showing Jupiter and Meridian options Website build method selector: WordPress, Sitejet Builder, Node.js or custom code

Before you publish

  • Match the announcement to your actual product. Only describe AI capabilities and Meridian availability that are enabled on the accounts you are addressing. If a customer cannot access a feature, leave it out.
  • Show, do not just tell. Add screenshots from your own environment or use the provided screens showing the capabilities customers can actually use. A short walkthrough can make the announcement more useful than feature descriptions alone.
  • Lead with what is easier. The key message for existing customers is not that they have to learn a new interface. It is that they can keep working the way they do, with a simpler way to get things done when they want it.
  • Reassure existing customers. Keep the message that Jupiter, the familiar interface, remains available. This addresses the concern of customers who did not ask for a new panel.
  • Give customers a clear next step. Link to your Meridian switching guide and, where relevant, your AI feature documentation. The announcement should help customers decide whether to try Meridian, rather than make them feel they have to change.
06 Meridian Intro Email

Use the prompt below to create a concise customer email announcing Meridian and the new cPanel AI capabilities. The email is for existing hosting customers, so lead with what is easier for them and reassure them that their familiar workflow remains available.

Before using the prompt, replace the bracketed details and remove any capabilities that are not enabled for your customers.

AI writing prompt

Copy the prompt below into your preferred AI writing tool. Complete the bracketed fields first, then review the email against the checklist that follows.

Ready to useCustomer announcement

You are writing an email for [Your Company], a web hosting provider, announcing the availability of the new Meridian interface and cPanel AI capabilities to existing hosting customers.

Audience: Existing customers who already use our hosting and cPanel. They did not ask for a new control panel and may be unfamiliar with Meridian or AI-powered hosting.

Customer context: [Describe your typical customer, for example, small business owners, agencies, developers, WordPress users, or shared hosting customers]

Brand voice: [Describe your brand voice, for example, practical, friendly, reassuring, technical but approachable]

Available capabilities: [List only the Meridian and cPanel AI capabilities that are enabled for these customers]

Available plans: [List the hosting plans that have access to Meridian and the relevant AI capabilities]

Write a short customer announcement email that explains:

  1. What is changing. Introduce Meridian as a new, simpler way to navigate cPanel. Explain that it organizes hosting tasks around goals and common activities rather than simply presenting a long list of tools.
  2. What is easier now. Focus on practical customer benefits. Explain how Meridian helps customers find what they need, understand what requires attention, and get to common tasks faster.
  3. What AI adds. Introduce the specific cPanel AI capabilities available to these customers. Explain them in terms of customer outcomes, not technical features. Depending on what is enabled, this may include: AI Assistant for getting contextual help inside the control panel, AI App Hosting for deploying AI-built applications, Nova or Nova for WordPress for creating websites with AI, and MCP support for connecting supported AI coding tools to the hosting environment. Do not mention capabilities that are not available on the customer’s plan.
  4. Reassure existing customers. Make clear that customers do not have to change how they work. The classic Jupiter interface remains available, and customers can switch between the available interfaces where supported.
  5. Call to action. End with one clear next step, such as exploring Meridian, logging in to try it, or reading the full announcement.

Keep the email concise. Aim for approximately 250 to 350 words.

Use a clear subject line and a short preheader. Provide three subject line options. Make them specific to the announcement rather than generic AI marketing.

Keep the tone confident, practical, and reassuring. Do not use hype such as “revolutionary,” “game-changing,” or “the future of hosting.”

Do not imply that customers need to adopt Meridian or use AI. Do not describe Meridian as a replacement for the classic interface. Do not present every AI capability as available to every customer. Use only the capabilities and plans provided in this prompt.

Prioritize this message: “Your hosting experience is getting easier. Meridian gives you a simpler way to navigate cPanel, and new AI tools can help you build, deploy, and manage your sites and apps. The interface you already know is still there.”

Write for an existing customer who wants to understand quickly: What changed? What can I do now? Do I have to learn something new?

Structure the email with a short opening, three or four benefit-led sections, reassurance about the existing interface, and one clear CTA.

Before you send

  • Explain the customer benefit first. Replace technical descriptions with what customers can now do more easily.
  • Only mention enabled capabilities. The email should match what customers see when they log in.
  • Keep the reassurance. Existing customers should understand that they can continue using the familiar interface.
  • Use one primary CTA. Give customers a clear action instead of several competing links.
  • Keep the email short. The full feature story belongs on the announcement page. The email should create enough interest for the customer to explore.
07 Landing page and in-panel banner copy

White-label landing page

WebPros Design produces a white-label landing page as an editable Figma file you can duplicate, rebrand and rebuild on your own site. Re-brandable elements: logo, primary and accent color, typeface, imagery, CTA destination, footer and legal.

Samples available upon request.

Before you build

The page is end-customer facing. Leave partner-economics language such as retention, deflection and margin out of it entirely.

Describe the capability rather than naming Nova, Meridian or MCP as products, unless you choose to surface those names.

Keep the source next to any market statistic you publish.

Use the footer legal slot for your own terms and any AI-use disclosure.

Page structure

SectionPurposeCopy direction
HeroOne claim, one actionHeadline on the outcome rather than the technology. Sub-line names what is included. Single primary CTA.
Proof stripMake “why now” credible fastThree or four market figures with sources. Numbers, not adjectives.
Capability blocksExplain by themeFour themed blocks: guided experience, AI building, in-panel support, secure AI connectivity. One benefit line and one plain-language detail each.
Who it is forSelf-selectionThree short columns: first-time site owners, small businesses, people building with AI tools.
How it worksRemove the unknownThree steps: describe what you want, publish it, manage it from your control panel.
FAQAbsorb objectionsFive or six questions, drawn from the customer FAQ set.
Closing CTAConvertRepeat the hero action, with no new argument.

Hero copy options

Ready to useOption A

Build your site with AI. Host it with us.

Describe what you want, publish it live, and manage it from your control panel. No code required.

Ready to useOption B

Your hosting just got an AI upgrade.

Guided setup, AI site and app building, and in-panel help for the things that used to mean a support ticket.

Ready to useOption C

From idea to live site, inside your hosting.

AI-assisted building, guided onboarding and instant answers, all in one place.

In-panel banner copy

The panel is the one place every hosting customer already visits. A banner there reaches them while they are working, with no media spend and no campaign to run, and the next click is the product itself. Placement, targeting and scheduling are yours. Match each banner to the capabilities enabled on the account, so every click lands on something the customer can use straight away.

Awareness

SlotHeadlineBody and CTA
Dashboard, new accountYour site can be live todayDescribe what you want and let AI build the first draft. CTA: Start building
Dashboard, existing accountcPanel just got easierA simpler layout, guided setup, and help built into the panel. CTA: Take a look
RibbonNew: AI tools in your control panelBuild sites, deploy apps and get answers without leaving cPanel. CTA: See what’s new

Capability

CapabilityHeadlineBody and CTA
AI site buildingDescribe it. Watch it get built.A landing page, a web app or a full WordPress site, published live from your control panel. CTA: Build a site
AI site building, WordPressA WordPress site, without the setupTell us what kind of site you need and get a real WordPress site you can manage the normal way. CTA: Create my site
In-panel assistantStuck? Just ask.Get guided answers for SSL, email, disk space and databases without opening a ticket. CTA: Ask a question
App hostingBuilt an app with AI? Bring it here.Deploy apps from Claude, Lovable, Bolt, v0 or Replit. Upload a ZIP or connect a repo. No command line. CTA: Deploy an app
Website builderA website draft in secondsDescribe your business and get a complete, editable draft: layout, copy, images and SEO basics. CTA: Generate my draft
AI connectivityConnect your AI tools securelyGive approved AI tools scoped access to your hosting, with a full audit trail. CTA: Set up access

Upsell, tier-aware

TriggerHeadlineBody and CTA
Free credits exhaustedYou’re out of build creditsUpgrade to keep building: more credits, unlimited projects. CTA: See plans
Project limit reached on free tierReady for site number two?The free tier covers one project. Move up for unlimited. CTA: Upgrade
Assistant actions gated offLet the assistant do it for youUpgrade to let the assistant carry out routine fixes, with your confirmation. CTA: Compare plans
App hosting gated offHost your AI-built apps hereDeploy Node.js apps straight into your hosting. CTA: Add app hosting
08 Feature one-pagers
One-pager
Meridian Partner Overview
AI Assistant Partner Overview
Nova
AI App Hosting Product Sheet
MCP One-Pager
Sitejet AI Overview
Sales Talking PointsComing soon
Co-branding

One-pagers can be co-branded for partner use. Contact the cPanel GTM team for editable source files and the current co-marketing options.

09 cPanel capabilities description for your website

Most hosting websites carry a cPanel description written before AI was part of the platform. These replacements keep the reliability message that description earned and add what is now true. Publish them as they are, or edit to match your voice.

Short description

For plan comparison tables, feature grids and meta descriptions. Around 40 words.

Ready to use~40 words

cPanel is the hosting control panel trusted to run millions of websites, now with AI built in. Create sites, deploy applications, manage email and databases, and get guided help for everyday tasks from a single interface.

Standard description

For your cPanel feature page or hosting product page. Around 120 words.

Ready to use~120 words

Manage websites, applications and email from one place.

cPanel gives you a single interface for everything that runs your online presence: websites, domains, email, files, databases and security. AI is now built into the experience. Guided setup walks new accounts through to a working site, an in-panel assistant answers questions and diagnoses common issues such as SSL, email configuration and disk usage, and AI-assisted building turns a description of your business into an editable website draft.

Applications built with AI tools have a home here too. Deploy a Node.js application from a ZIP file or a Git URL, and cPanel detects the framework, configures the runtime and serves it over HTTPS.

All of it runs on the platform hosting providers have relied on for more than twenty years.

Capability bullets

For feature lists. Use the ones you have enabled.

Ready to useSix bullets

Guided setup. A setup flow that reads your hosting plan, skips what does not apply, and gets you to a working site.

In-panel help. Ask a question in plain language and get guided answers for SSL, email, disk usage and databases.

AI website building. Describe your business and get a complete, editable website draft with layout, copy, images and SEO basics.

Application hosting. Deploy Node.js applications from a ZIP file or a Git URL, with framework detection and automatic runtime configuration.

Secure AI connectivity. Connect approved AI tools to your hosting through scoped, permission-controlled access with a full audit trail.

Everything you already rely on. Websites, domains, email, files, databases, SSL, backups and WordPress management in one interface.

Substitutions to make

ReplaceWith
“Easy-to-use control panel”“Guided setup and in-panel help”, which says what the customer gets
“Industry-standard interface”“The platform trusted to run millions of websites, now with AI built in”
“One-click installs”Keep it, and add AI site building alongside it as a second path
Any mention of a tool grid or a list of 100+ toolsGoal-based navigation: Websites, Email, Files, Databases, Security, Performance
10 Activation

Unlock the full functionality of cPanel AI in three steps.

1

Manage2

License Nova
  • One license per server
2

WHM → Add/Edit Package

Configure package
  • Set Meridian as the default theme
  • Set Nova credit tier
3

WHM → Feature Manager

Enable features of your choice

Choose the features to bundle:

  • AI Assistant + Actions
  • AI App Hosting
  • MCP Connection
  • Nova + Nova for WordPress
  • Theme Switching

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